To mark 10 years of Worktones, we’re having a decade-themed conversation with some of our clients - the fellow business owners and leaders who have shaped, inspired and grown alongside us over the years.
This edition features the Head of Brand and Marketing for Paramount House Hotel and longtime collaborator with Worktones, Aimee Bayliss.
Paramount House Hotel opened in 2018 inside the heritage-listed Paramount Pictures building in Surry Hills and today stands as one of the city’s most popular boutique hotels. It’s home to Paramount Coffee Project, AP Bakery, and, once upon a time, Worktones. Prior to moving to a standalone office and showroom in Surry Hills, the Worktones team crashed with Aimee and the rest of the PHH crew. We see Aimee only slightly less than when we shared desks, with ongoing uniform work keeping us in close contact.
Firstly, hello and thank you for helping us celebrate Worktones turning 10.
Aimee: Thanks, I feel lucky to be celebrating with you guys!
We often mark life by the crossing of decades. What's your favourite part about the decade you're in?
Aimee: I love the decade I’m in — you know yourself, your interests, your passions. You double down on the good people in your life and are so much happier for it.
What’s something you know now that you wish you knew 10 years ago?
Aimee: That sometimes listening to my kids is less about advice and more about letting them vent dramatically. They just want to know I'm on their team. (The same can apply to adults.)
We're throwing a Worktones 10th birthday party, what did you do for your own 10th birthday?
Aimee: All I ever wanted in life was the Women's Weekly swimming pool cake. For my tenth, I got the butterfly cake instead—cute, sure… but it wasn't quite the pool.
Growing a business is an enormous learning curve. What seemed like a huge business challenge when you first started at PHH that makes you shake your head now?
Aimee: I’d worked with many venues and brands before, but never a hotel. The 24-hour nature of it was, and still is, a whole new level of care—different from a venue that closes at night or an office that shuts for the day.
At the age of 10, what did you want to do as a career? Any through-lines with what you do now?
Aimee: I wanted to be a marine biologist because my uncle was one and lived in the Amazon jungle — he’d tell us stories about spiders as big as your head, and that was very appealing for a 10-year-old!
Think PHH 10 years from now, what do you see?
Aimee: I see double!
