PROJECT MISE EN PLACE
Ask any Sydneysider to name the city’s crème de la crème in hospitality and A.P Bakery will come up again and again.
Despite only having a bricks-and-mortar bakery since 2022, A.P already feels cemented into Sydney’s DNA. Whether you’re grabbing a choux puff from the Surry Hills rooftop, a pasta at their Darlinghurst ‘Bread & Wine’ spin-off, or starting off your dinner at any number of restaurants serving their sourdough, A.P is always somewhere nearby.
Ubiquitous, yes, but A.P. isn’t in the business of churning things out. Everything is considered, intentional, and they know when to stick to a good thing.
It’s the same approach they take to uniforms and merchandise, including a bespoke cap that continues to sell like hot cakes (or, more accurately, Pistachio & Rhubarb Flans).
With A.P, there’s very little chopping and changing. They have a strong, clear brand that looks great in application and, given they seem to be loved by anyone without a gluten intolerance, it’s worn like a badge of honour.
- Sarah Mulholland, Worktones Account & Brand Manager
PROCESS NOTES
A.P has always been friends of Worktones through their other ventures such as Paramount Coffee Project. The work has evolved as A.P has grown, from embroidered aprons in the bakeries to the customised blazers in Bread & Wine.
They’ve also done a range of merch, including bespoke caps and socks for their Run Club to help promote the initiative and give its members a uniform of their own.
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Olive Mo aprons, with ‘All Purpose Bakery’ embroidered on the chest, are worn across their seven bakery locations. Screen printed Dark Navy Mo aprons and Unstructured Blazers are worn at Bread & Wine as a point of difference for the all-day dining offering.
There have been several merch runs over the years, but there is one enduring nylon white cap that has ‘A.P Baker’ embroidered on the front that’s stood the test of time.
THE REVIEW
Working with Worktones over the years has been a pleasure to collaborate with. They have a real knack for taking our ideas and turning them into products our team genuinely loves wearing - and that our customers love to pick up as mementos.
- A.P Bakery
